76% of Businesses Fail with Facebook Ads with Negative ROI

Facebook is making billions of dollars, most of which is coming from running advertisements on their social network. It stands to reason that these advertisements are producing positive results for the advertisers, or people would stop using them, right? According to a new survey from Manta, that might not be the case. Manta reached out to more than 4700 small …

10 Customer Retention Strategies to Implement Today

Bringing in new customers is hard, but losing them is easy (and costly). That’s why customer retention is critical. Three words. The difference between a business that sustainably grows long-term, and one that flames out and dies, often comes down to just three words. Customer Lifetime Value. Customer lifetime value (CLV) represents the total dollar amount that a customer is …

20 Customer Retention Strategies that Work

Managing your customer retention rate is an incredibly important part of growing a sustainable business. Before we look at strategies for improving it, let’s raise a few questions and put a critical data point front and center. According to research from Harvard Business School, increasing customer retention rates by 5 percent increases profits by 25 percent to 95 percent. Good …

5 METHODS FOR INCREASING APP ENGAGEMENT & USER RETENTION

Mobile app engagement and mobile app retention are two distinct but related metrics that can be measured to indicate the success of an application. Low app engagement and retention are a recipe for failure, while high engagement and retention equals the opposite. Engagement – describes how active users are on the application. While this is a somewhat subjective metric, Localytics describes highly …